Philip Toh
Region: Asia Pacific
“Philip Toh is a dynamic hospitality industry executive with over 25 years of experience specializing in market expansion, business development, and strategic partnerships across the Asia-Pacific (APAC) region. With a background in hospitality technology, Philip has been instrumental in identifying new growth opportunities, building strong distribution networks, and securing high-profile partnerships that drive business success. He graduated from University of Westminster, London in Computer Science, which has equipped him with a unique analytical approach to problem-solving that has been a key asset throughout his career.
Throughout his career, Philip has had significant roles in several prominent companies. He played a vital part in establishing Safeplace’s Asia HQ and was crucial in the company’s acquisition by Assa Abloy. He also expanded Minibar Systems’ presence across the APAC region and secured key contracts with major luxury hotel brands such as Aman Resorts, Ascott International, and Mandarin Oriental Group.
At Safemark, Philip’s leadership has been pivotal in transforming the company’s market presence in the APAC region. He has successfully expanded Safemark’s footprint across multiple countries, including China, Hong Kong, Thailand, the Philippines, and South Korea, while securing major deals like the largest Safemark order in Asia with Grand Lisboa Macau. His work has also led to successful market openings in countries such as Australia, Japan, and the Maldives.
Philip is known for his strategic leadership, deep industry knowledge, and ability to build long-term business relationships. His expertise in hospitality security solutions, distribution strategy, and regional market expansion has made him a key figure in the APAC hospitality sector, where he continues to drive innovation and growth for Safemark and beyond.”