The travel industry is increasing which leads to a higher demand in what guests want from their hotels. As that demand increases, what hotels are supplying is expected to increase as well. USA Today discussed these demands with five hotel CEOs from Kimpton, Best Western, Interstate, Wyndham and Carlson to see how they plan to deal with them.

The Want For Wi-Fi

The world is constantly moving, people are always talking, and the connection needs to be able to keep up. Wi-Fi isn’t just a luxury in hotel rooms; it’s become a necessity. With more people traveling for business and staying connected through social media sites, the Wi-Fi connection needs to be strong. Because of this, the hotel industry needs to upgrade its wireless infrastructure to accommodate guests’ wireless devices, including iPhones and iPads. 

Keeping It Social

People are constantly checking Facebook, tweeting on Twitter, and uploading photos to Instagram, especially while traveling. And social media is a great way for consumers to speak with businesses. Hotels are focused on building a “one-on-one relationship” with guests that include monitoring social media sites to respond to questions, comments, and concerns in real time.

Customization Is Key

Loyalty is an important aspect of the hotel industry. If a guest enjoys his or her stay, he or she is most likely to come back and stay again. Hotels are finding new ways to reward loyal customers for their patronage. And the offers are constantly changing as hotels are presenting appealing recommendations customized for the guest. From the actual design of the hotel to discounts on room rates, guests have more options to choose from that works just for them.

Supply and demand are two influential factors in any type of business. The hotel industry is no exception. Guest satisfaction plays a crucial part in the development of new ideas and innovations for the ever growing and ever changing hotel industry.